A PRIVATE COLLABORATION PROPOSAL PREPARED FOR HASSELBLAD AND DJI
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Hasselblad Street Photography
ANDY LEONG

HASSELBLAD HAS CAPTURED HUMANITY’S GREATEST ACHIEVEMENTS FROM THE MOON LANDING TO FINE ART

But legacy isn’t only written by icons. Sometimes, it’s written by sons. Daughters. Families. Quietly. Tenderly. Deliberately.

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Hello Hasselblad—I’m Andy Leong, 40, Singapore. Only child of parents who had me at 40. Today they’re 80 and 85; time feels fragile. In 2019 my mother was diagnosed with Alzheimer’s. This year she collapsed without warning. Two weeks in hospital made one truth clear: if I don’t preserve their light now, it will vanish forever. We reopened their albums—pages brittle with age. Every faded print was a love-letter in silver halide. Years ago I shot on a DSLR; life traded intention for convenience. Now I return with clarity: I’m not taking pictures. I’m building a vessel for memory—permanence, forged in gratitude.

Hello Hasselblad—I’m Andy Leong, 40, Singapore. Only child of parents who had me at 40. Today they’re 80 and 85; time feels fragile. In 2019 my mother was diagnosed with Alzheimer’s. This year she collapsed without warning. Two weeks in hospital made one truth clear: if I don’t preserve their light now, it will vanish forever. We reopened their albums—pages brittle with age. Every faded print was a love-letter in silver halide. Years ago I shot on a DSLR; life traded intention for convenience. Now I return with clarity: I’m not taking pictures. I’m building a vessel for memory—permanence, forged in gratitude.

"This scene was exactly what I was looking for. It shows just how powerful the X2D is at capturing details in highlights and shadows."

Shadow Highlights
© ALI RAJABI, X2D 100C + XCD 3,5-4,5/35-75

THE JOURNEY Six-week pilgrimage Singapore (3 wks) — prep, assistant training, emotional grounding China (4 wks) — Chengdu mist → grasslands → Pamir Mountains → Ili lavender → Kashgar With me: elderly parents, my wife (Xinjiang-born), and an assistant capturing behind-the-scenes. Our first reunion since COVID—likely our last. I sold property and restructured our lives because if memory is worth keeping, it’s worth honouring without compromise. Deliverables 25–35 min legacy film (Past → Present → Legacy) A1/A2 heirloom prints on archival paper With Hasselblad, formal proposal to Singapore Heritage Board for a public exhibit on family & migration

"I had planned to visit this specific spot for a concept. The weather was supposed to be clear and sunny, but this is New York. By the time I had arrived, the sky was overcast and heavy construction was underway. It was almost impossible to take a good shot. I wanted to leave, but one thing I learned over the past years, the key to making strong images on the streets, is patience. So, I decided to wait. I knew even one ray of light could dramatically change the scene and colours. The patience worked, and I had only 10 minutes of light to capture this moment."

Waiting For Light
© ALI RAJABI, X2D 100C + XCD 3,5-4,5/35-75

WHY HASSELBLAD   You framed the Moon and the masters of fine art. But legacy isn’t only etched by giants; sometimes it’s carved by sons holding trembling hands. Seventy days of testing—Phase One precision, Fuji speed, Leica romance, Sony force—taught me this: Specs don’t hold soul. Only the 907X lets my children one day trace my father’s wrinkles in a 100 MP print and feel Pamir wind in an XPan frame. Hasselblad is not just resolution. It’s the dignity in my mother’s silver hair, rendered true. It’s Xinjiang dusk, unsullied by artificial colour. It’s what survives us.

"The speed of the autofocus is amazing. I didn't miss a shot on the streets or have to think about taking pictures again. The IBIS system is very helpful when shooting in urban environments for taking low-light, low shutter speed shots, handheld."

Autofocus IBIS
© ALI RAJABI, X2D 100C + XCD 3,5-4,5/35-75

"The new 55mm lens is so fast, sharp, handy, and small. The low aperture in this focal length was exactly what I was looking for. And I enjoy the way you can switch from manual focus to autofocus by simply pushing/pulling on the lens."

55mm Lens
© ALI RAJABI, X2D 100C + XCD 2,5/55V

Testest

Ali Rajabi
ANDY LEONG

THE WEIGHT OF THIS LIGHT

I’ve poured my parents’ inheritance into this journey—not money, but the time they gifted me. I choose to hold them now, while they still walk beside me. This is a thank-you, a goodbye, and a seed for grandchildren who will know their grace only through these frames. Help me crystallise their light before it slips away. You build tools that remember what words can’t; let this story live among yours. With reverence, Andy Leong